As a rite of passage for any new business or online venture, buying a domain name should be fun and exciting. With careful research before you choose a domain registrar, you can side-step some unfortunate traps and make sure your domain — and your business — are in good hands for years to come.
On the Internet, your domain name is your unique identity. Any individual, business or organization planning to have an Internet presence should invest in a domain name.
Having your own domain name, website and email addresses will give you and your business a more professional look.
Domain names are used in URLs to identify particular Web pages.